| | Proactive
Publishing develops a large selection of sales and marketing materials.
Sales impact is greatly improved when comprehensive product
testing is performed to develop an accurate understanding of your product's
strengths. Product Testing performed by Proactive Publishing can identify
features of your products that enhance your sales opportunities. Marketing and
Sales literature and brochures can be developed to emphasize these
features. Market Research performed by Proactive Publishing will help you
accurately position your product within the context of competing brands.
Objective product testing, product comparisons, and independent market
research are tools Proactive Publishing will use to help you correctly position your
product in the market and effectively emphasize your products strongest and most
attractive features. Independent testing can often identify product areas
requiring improvement or modification before your scheduled product release.
Sales/Marketing
Literature
 | Sales
Brochures -- Emphasize your products
strongest technical features. |
|
White
Papers -- Effective unbiased selling
technique. |
|
Technical
Sales
Presentations -- Sell the strengths of
your products. |
|
Sales
Demo Scripts -- Emphasize technical
aspects of your products. |
|
Sales
Training Videos -- Can be used for
shows and Installations. |
Market/Technical
Research
A
variety of product research techniques on the technical qualities of your
products can help you correctly position your product amongst the
competition. Get to know your product's strengths and your competition's
weaknesses.
|
Market
Research -- Learn the obstacles
blocking potential sales. |
| Technical
Research -- Understand your
competition. |
| Position
Papers -- Help your sales reps to
understand where your products fit. |
|
Product
Placement -- Choose the market entry
point with the most opportunity for your products. |
Send
to request literature or
call (973) 962-7978 if you have questions.
|
